From Distribution to Expansion – Nandog Pet Gear

From a $50K startup importing its first container of goods to a $10 million multi-channel powerhouse—Nandog Pet Gear’s journey is a testament to strategic growth and financial partnership. As the business scaled,  managing inventory, sales tracking, and financial reporting became increasingly complex . Magda stepped in early on (starting in 2011) supporting its expansion of sales from wholesale-only to a diversified approach including e-commerce and a physical retail store.

The Challenge

When Hernando Vergara, the founder of Nandog Pet Gear, began expanding from distribution to e-commerce and a physical store, he needed a reliable financial partner to manage the back office. Hernando and his partners focused on product development and sales but didn’t feel ready to bring accounting functions in-house. As Hernando noted, “The transition from one stage to another was smooth because Magda walked me through each step and suggested the best systems to integrate with our growing operations.”

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The Solution

Magda provide comprehensive support that evolved alongside Nandog’s growth:

• Advised on inventory system selection as the business scaled, facilitating the migration from QuickBooks inventory to a more specialized platform.
• Developed customized financial reports, from fundraising financial decks to scenario planning for business decisions like new retail partnerships or product launches.
• Adapted QuickBooks reporting to differentiate between e-commerce and wholesale sales, providing detailed insights into each profit center.
• Performed monthly financial closes and prepared reports for management and lenders.

“Inventory control is the backbone of our business. Thanks to Magda, we now have a clearer understanding of our costs, which helps us make better pricing and product decisions,” shared Hernando.

The Results

Sustained Growth and Profitability: From initial sales just over $50K to more than $10 million annually, Nandog’s consistent year-over-year growth and expanded product offerings showcase the positive impact of streamlined financial management.

Improved Inventory Management: Streamlined tracking reduced product churn by 300%, enhancing profitability. 

Enhanced Financial Visibility: Scenario planning and tailored reports enabled strategic decision-making. 

The partnership with Magda  has empowered Nandog Pet Gear to make data-driven decisions, ensuring continued growth and operational efficiency as they expand into new markets. “With Magda’s support, I didn’t just get an accounting partner; I gained a strategic ally who helped us grow and adapt at every step.”